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Buyer & Seller
leads!
For YOUR web site ! |
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Highly qualified home buyers & home sellers are looking for you
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We insure that they arrive on your website
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Our proven designs then capture a high percentage of visitors
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The best Return On Investment available anywhere!
"Our competitors sell advertising,
RcStan
sells houses"
ABACUS International

Founded more than three decades ago by
R. C. Stanley, ABACUS International has always been at the
forefront of Database Marketing.
We have implemented databases since before the
word was invented
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Marketing
Web 2.0
e-Consultant
Digital Strategist
Techno-Marketing
Customer Development
Graphics Design
Networker
Online Marketing
Websites
Business Analysis
Brand Identity
Viral Marketing
Internet Marketing |
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Marketing guru
Advertising
Management Consultant
CRM
e-Marketing
Brand Development
Social Media
Telesales
Global Knowledge
Business Process
Web Development
Entrepreneur
Technology Consultant
Guerrilla Marketing |
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eStrategist
Customer Managed Relationships
Promotions
Business Development
TopLinked
Connections
Direct Marketing
Customer Contact
Web Designer
Opportunity Management
Chief Marketing Officer |
ABACUS services include these processes:
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Develop
a complete campaign
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Selecting the right traffic
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Optimizing price structures for lowest cost and best placement
resulting in a high yield campaign
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Tailoring the landing page web site designs for the highest
capture rate
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Implement
auction strategy
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Account managers will continually monitor
your campaign elements, including:
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Our sophisticated monitoring software
reviews your terms and placement continuously every day to:
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Manage
your ongoing tactical updates
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Sponsored search advertising's auction style marketplace is
constantly changing
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As advertisers competing for placement adjust their bids, the
cost required to maintain your position varies
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Proper account management ensures that advertiser's listings
remain in the most cost efficient placement
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Failing to actively manage an account can result in:
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Reduced exposure due to competitors' increased bids
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Possibly paying far too much for your leads
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Properly managed accounts involve multiple dimensions
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Cost Per Click
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Placement Position
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Click Though Rate
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Getting enough impressions
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Staying approved by the Search Engine
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Utilizing entire budget
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Not expiring too early
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Not exhausting any one market niche
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Always monitor results to maximize the
effectiveness of your search engine marketing

ABACUS International
recommends
these search engine networks:





The Players
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Yahoo!,
Google and
Microsoft each started out with a different
conception of what they wanted to be on the Web.
- Yahoo! has long been known as the Web's premier
portal-not just a jumping off point for other destinations on the
Web, but a resource in its own right,
- with services like finance,
- weather,
- and entertainment.
- A configured My Yahoo! page can show you
- what's playing in local movie houses,
- display news stories
- and the week's television schedule.
- The company was among the first to offer an independent webmail
site.
- Its shopping engine remains one of the best and most
visited on the Internet.
- They have AUDIENCE!
- Perhaps most importantly, Yahoo! has also been the
premier example of the benefits of a simple design.
- Even in this age of high bandwidth, Yahoo's emphasis on
text and static graphics has been a chief attraction.
- But when it came to search engines, Yahoo! never quite
established its brand-using different companies' technologies and,
in time, falling behind other search engines
- For its part, Google has made a name for itself as the
search engine most likely to deliver relevant results high up in the
search.
- So fast and accurate were the searches that, for many
people, the engine itself has become a kind of micro-portal-the home
page from which you launch directly into the Web.
- Google also figured out a revenue model that has made it
a wealthy company.
- Instead of relying on banner advertising, it promoted the
idea of "Sponsored Links"- results based on a search that pay their
way onto the user's screen.
- The idea seems to suit everyone:
- Users aren't put off by distracting advertising
- While advertisers only pay to be viewed
- By people who have expressed some interest.
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MSN's brand identity has
been blurry, not as clearly portal-like as Yahoo!
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Not known for its searching prowess like Google
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But Microsoft is nothing if not persistent
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So the company has gone back to the drawing board yet again with
another re-launch
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The MSN name is out
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Windows Live is in
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Live.com, currently in beta, looks very different than its
predecessor websites.
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Gone are the banner advertisements and cluttered look.
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Live.com has a spare design, with lots of white screen and sparse
text.
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In its Zen-like simplicity, the Windows Live looks a lot like
Google

OUR
SERVICE:
ABACUS International
provides your personal marketing expert as your single point of
contact
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This
person is dedicated to your success every step of the way
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A
thorough analysis for your marketing program is undertaken, this
includes:
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Your business
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Your website
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Specific goals
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Your revenue model
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The
resulting marketing campaign should be:
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Furthermore,
ongoing attention is required for:
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Staying on top of
Google AdWords
editorial acceptance
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Detailed bid management for
Yahoo! Search Marketing
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Campaign placement and demographic controls for
Microsoft's MSN AdCenter
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Adjusting to
Ask.com's
constantly evolving platforms
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Utilizing the sophisticated tools that Microsoft is
introducing on
MSN Live
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As
well as competitors' ever-changing bids and your current
advertising budget

Clients
are loyal to
ABACUS International,
because of our understanding of the many factors in effective search
engine marketing
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This
means our experienced team enables our clients to capitalize on
the 500 million+ searches per day performed by people using
search engines to find:
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Products
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Services
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Vital information
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Purchase
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As
your partner, we take care of everything for you and pride
ourselves on providing the best service and results available
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Our
established industry relationships include:
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Additionally
our many years of valuable experience enable us to provide our
clients with unparalleled service
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We
are so confident you will see value from our service that we do
not require any long term contracts
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Therefore
we earn your business
day
To
find out if
ABACUS
is right for your business:
Contact Us
ABACUS International
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Telephone
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Electronic mail
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(858) 750-3161
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- FAX
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(801)407-7580
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- Postal
Address
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5666 La Jolla Boulevard, La Jolla, California 92037-7523
CompanyCity
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